In the aftermath of the several months of social distancing, the automotive industry witnessed a need to adjust their digital marketing strategy to help consumers safely connect with car manufacturers from the comfort of their homes. By expanding its digital capabilities, the industry is integrating online and offline consumer data to offer a truly seamless, cross-channel buying experience. Brands have begun offering contact-free solutions for browsing, customization, test-driving, and delivery to keep up with the changing customer expectations.
Much like their consumers, automotive brands now also have access to more data as there are social listening tools to help them build a continuous feedback loop with drivers. Such tools enable marketers to not just study their customers’ behaviors and trends but also help them track competitors, generate more leads, improve their product, monitor campaigns, and address consumer feedback quickly.
Automotive marketers are further expanding the personalized experience as there is an increased demand among the automotive consumer population for digital dashboards that can be used for mobile commerce. The industry is therefore customizing the in-car experience in connected cars allowing consumers to order food, pay for gas, and have access to their favorite brands on their digital dashboards. An increased number of automotive brands are witnessing the advantages of the various touchpoints that customers have with the brands, both in-person and online.
In this edition, Auto Tech Outlook has compiled the Top 10 Automotive Marketing Technology Solution Providers that are revolutionizing this space. The featured companies are perfectly poised to help companies make the right decision while adopting automotive marketing technology software or tools.
We present to you Auto Tech Outlook’s ‘Top 10 Automotive Marketing Technology Solution Providers – 2020.’
